7 Tips To Grow Your Instagram

by Eliza Fisher

7 ways to grow your instagram

Are you trying to grow your Instagram account for your business? 

Here are some simple ways you can try which will help your account grow! 

1. Find, follow, and interact with your ideal customers

Finding your ideal customers on Instagram isn't too difficult. The first thing you should do is look at the accounts who are following businesses similar to yours - if they're following them, then they're probably going to be interested in what your business has to offer too. Then, you can start interacting with those people by commenting on their photos, liking their photos, and even sending them direct messages. If you spam people or write generic comments that aren't tailored to fit the photo/account you're commenting on, you'll just hurt your brand and annoy people. Take the time to really form a genuine connection with your audience, and your efforts will eventually pay off.

2. Create content that appeals to your target audience

You know your target audience, but do you know what kind of content will make them engage with your brand on Instagram? If you're not sure what kind of content to post on Instagram, here are a few ideas: Behind-the-scenes videos Inspirational quotes Employee selfies Blog post images Product sneak peeks Product arrangements Try several (or all) of these, and see what gets the most engagement. Then, you can change your posting strategy based on what your audience likes best.

3. Fill out your bio strategically

Opt for a more lighthearted feel to humanize your brand. Think about your ideal customer, and write your bio in a way that appeals to them. As far as formatting, you can use emojis, vertical spacing, and other tricks to help your bio stand out from the crowd.

4. Post high-quality photos

Don't worry, you do not need to go shopping and buy an expensive camera and all the gear! You can use your mobile phone camera but just make sure that the quality is great and that there is a nice setting.

5. Use hashtags

When you're using hashtags, think about what words your target market might be searching for that also apply to your photo. Don't overdo it with your hashtags. If you include 15+ hashtags every time you post a photo, you'll look spammy and desperate, which will hurt your brand. Try sticking with 3 to 5 hashtags per post. That way, you can include enough hashtags to drive engagement but not so many that your account looks ridiculous.

6. Offer discounts

If your small business is an eCommerce store, you can get new followers and keep existing followers around by offering exclusive discounts on your Instagram account. All you need to do is create a graphic that shows the discount percentage and discount code, then explain how to use the code in your caption.

7. Make sure your feed is cohesive

To create a strong brand on Instagram, you need a cohesive feed. Ideally, your pictures should stick to a similar color scheme (if you have a brand style guide, use it, and you should use the same filter and/or editing process for each photo you post.


If you start implementing these tips, your business Instagram account will slowly but surely gain more followers and customers. Remember, growing social media accounts take time and a lot of effort so keep going! 

Leave a comment

Please note, comments must be approved before they are published

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.